IMHO this should have been written “to the customers and employees”. To me, those are the people who compose a business enterprise.
I’ve never seen that work. There is a fundamental tension between those groups. Hence, member-owned co-ops and employee-owned co-ops.
But the customers and employees don’t actually put up the money for the enterprise.
If you assume there is an airplane — great, run the airline for the customers and employees. But the cost of the airplane can’t be handwaved away.