Yup, and this is exacerbated by how services like Google Flights work. There's little visibility into any kind of "quality" metric, but prices are always front and center. So why would you optimize based on anything else?
If the lowest prices cause insolvency for the company, then let your competitors go bankrupt to win in the long run?
If the lowest prices cause insolvency for the company, then let your competitors go bankrupt to win in the long run?