alt Hacker NewsYes, Ryanair is the undisputed leader in finding new creative ways to take advantage of their captive audience and saving a few pennies here and there (e.g. I'm not aware of other low-cost carriers that have advertising on the overhead bins or put the safety instructions on seat-back stickers because it's marginally cheaper than using cards for that). Not to mention only flying from airports in the middle of nowhere to save airport fees.
...while other low-cost carriers try to distinguish themselves by not being quite as bad as Ryanair.
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They don't have to actually sell a single scratchcard for it to be worthwhile for them - the whole point is to cheapen the experience.
They have an entire theory of marketing based on people believing that "if it feels cheap, it is cheap", and so they deliberately build in a bunch of annoyances (scratchcards, arbitrary baggage restrictions, checkout hoop-jumping, endless PR about removing toilets or running standing-only flights) which serve to make their service seem as cheap and nasty as possible.
And it works: some people simply ignore the nasty aspects, others are willing to put up with them in order to get a bargain, and yet others actually take pride in wading through the crap - usually expressing it in "I beat the system" terms. And here we are talking about it on a barely-related thread - carrying their marketing message further!
I kinda' like Ryanair as lowcost airline? They're fairly efficient (boarding, serving etc), they _actually fly_ the advertised flights (with relatively few exceptions), and the food is reasonably priced. During COVID they would just give your money back, no shenanigans like "they're in our company wallet". Sure they have their quirks but they don't seem to go out of their way to deceive you, they're pretty open about what you pay and what you get.
Now Wizzair is "mostly not an airline" for me, because they have all the negative traits I hinted above. E.g. they'll happily advertise flights they have no intention of flying, make refunds hard, are as misleading as they can be about pricing, make it impossible to checkin online a few hours before the flight so that you have to pay their high fees, etc.
I wouldn't want the Ryanair experience for long-haul flights; but for short 2-3h ones within Europe, they're fine, I'm always considering them. Not for the perceived cheapness, but for the "I expect them to actually fly AND be on time" part.