It's a very good book, I haven't read it since I was a kid.
The title is unfortunate, and doesn't really reflect the book IMO.
It sounds like a seedy way to manipulate people and get what you want.
I think a more appropriate title would be "Treat people with kindness and decency and your life will probably be better as a result." Or "A manual for interacting with fellow humans".
I need to reread it actually.
Edit: It has been decades since I read it, but that is my recollection of it at least.