How much time you spend on something has become a metric of success in both gaming and social media.

I occasionally play a perpetually-in-alpha AAA+ game (I won't name it to avoid the flames) that recently asked users to fill out a questionnaire. At no point did it ask how they could make my time spent in the game more fun or awesome. They did explicitly ask, "What can we do to make you spend more time in game?". The focus was clearly on quantity, not quality. This made me realize that, perhaps, I should stop playing this game.

Social media and games use all sorts of dark patterns and engagement bait to keep you clicking, but no concern is given to giving back. There is a complete absence of awareness that the best forms of entertainment enrich and then end. If they were to provide an amazing but brief experience that changes regularly, people would come back again and again. They don't need to spend hours on it every single day to feel they're getting value and justify opening their wallets. Doom-scrolling and spending excessive time grinding in games will only make you feel stressed out and unfulfilled. Customers need to realize this and start voting with their wallets for experiences that end.

We need to turn things around and say, "The light that burns half as long burns twice as bright!"