It's still the same word, just as generic masculine. Gender speech isn't part of the German language but an add-on with no standardization (that's why there are multiple different approaches). Apart from looking awkward one of the main criticisms is that it hurts the reading flow. Following that point the extension improves the reading experience.
To prevent accusations of "masculinism" or sexism and to have a stronger case on having the goal to improve readability the add-on could include an option (or even make it default) to replace by generic feminine instead.