Been using Pass2U for this for years.
Surely this was considered earlier within Apple. I wonder what changed that they decided to do this now.
Probably someone famous and powerful saw somebody do it on an Android phone and complained to someone high up in Apple.
Similarly I was using Pass4Wallet.
https://apps.apple.com/mw/app/pass4wallet-store-cards/id1423...
Probably someone famous and powerful saw somebody do it on an Android phone and complained to someone high up in Apple.