I think in order for "AI safety" to be achievable and effective, we need to have a shared agreement on what "safety" means. Recently, the word has been overloaded to mean all sorts of things and used to justify run-of-the-mill censorship (nothing to do with safety).

Safety should go back to being narrowly defined in terms of reducing / preventing physical injury. Safety is not "don't use swear words." Safety is not "don't violate patents." Safety is not "don't talk about suicide." Safety is not "don't mention politics I don't like." As long as we keep broadly defining it, we're never going to agree on it, and it won't be implementable.