alt Hacker Newsthe difficulty of bringing produce to market is reflected in the cost structure. 90% of a food dollar goes towards all the efforts required to get food to the customer (transportation, packaging, warehousing, marketing, retail, etc).
this is why I think the solution is to have people grow their own fruits in their own backyards and front yards. customers will save a huge amount of money and it's better for the environment too.
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As an owner of an apple tree: that's great for about two months, but I don't have commercial quantities of cold storage.
Local deer everywhere agree: this is the solution
No one is stopping customers from growing their own food. What's stopping is the lack of expertise knowledge and time commitments it takes to harvest.
You're assuming that the customer growing their own fruit could do it at lower overall cost. Logistics are fairly inexpensive all things considered, if they really represent 90% of the total cost of fruit it says a lot for how low agribusiness has driven down the cost of the other 10%.