> Its just mind boggling how Americans dont revolt against this, stop buying shit produce and suppliers will notice.

How would most Americans know there's a difference? A large plurality will never leave the country in their lifetime, and many won't even leave the area where they grew up in.

Even for those who travel to some extent, eating as a tourist will rarely give you the experience of going to a grocery store, buying fresh produce, and eating it.

And even if a tourist ends up with some really amazing produce in another country, they'll likely chalk it up to a lucky, isolated incident, and not think much of it. Or it's just the "everything is better when you're on vacation" phenomenon. They'll go back home and be back to eating what they're used to.

To be fair, though, there is plenty of wonderful, flavorful produce in the US. There are a few problems, though:

1. Some areas in the US truly are underserved and have bad produce. And by "areas" that can even mean small pockets here and there, where you may only have to drive an extra 20 minutes to get good produce, but it doesn't even occur to you to try, because you assume it will be the same.

2. In the US we seem to believe that we should be able to get every single kind of produce year-round, regardless of what's in season. So you might see something on the shelves all year, but it's only actually really good for a month or three. The experience during the rest of the year will tend to dominate your opinion.

3. You're more likely to get better quality at a more expensive, boutique-like grocer, or at a farmer's market. Most Americans just don't shop at places like those when there's a cheaper, large chain grocery store available. Farmer's markets can be especially difficult when they're only open a day or two per week, and busy people/families need more flexibility.

For reference, I live in northern California, and there's plenty of fantastic produce here. Yes, when I go to something like Safeway (part of a huge grocery chain), I don't expect anything terribly amazing. It's fine, but nothing special. But I have a small local grocery a couple blocks away from me that usually has great produce (though sometimes it can be hit-or-miss with some items), and they also make an effort to stock many items based on growing season. I've been to various places in Europe many times, and have even been to grocery stores and bought produce so we could cook dinners in an Airbnb. I've generally had a good experience with the produce there, but I wouldn't say it's notably better than where I live in the US.