It’s the hyper focusing on metrics. When a new feature comes out, the product people and managers are obsessing over the usage metrics for that one feature.

It’s why Windows feels like multiple different companies desperate for your attention, with internal adverts begging you to look at their new feature. Because that team needs people using it to look good on the analytics.

Vs a company like Apple which seems to operate at a higher level, they don’t care if you use iMovie or not, it’s there if you want it but they aren’t going to push every individual feature on you.

That, and they forget they’re just one single experience in a person’s day of hundreds. The trivial part of the user’s day that the app represents, in no way warrants interruption.

this is so true and I think it's very instructive to have a regular look through this lens when thinking about building something.

You've got to think and care deeply about what you're creating while at the same time understanding it's of approximately zero interest to those who you're building for outside certain key moments of interaction. Try to just nail those as much as possible and beyond that, get out of the way.

I think this is the core of good design, that things make sense, are nice, and well explained to the point they are even fun to discover and explore when you care to go looking for them. If you don't care to, they're invisible and out of your way.

But but but … how else will we turn a minor value add into a sticky source of recurring revenue? After all, there are no other profitable business models.