> I fail to see how this is specific to a crypto company.

It is not specific to a crypto company. But the element of it being a crypto company cannot be ignored. Crypto companies are not like ordinary businesses. They have very unique qualities to them. Same with crypto industry as a whole. Ever been to a crypto conference for example? I have read about and have seen the videos. These things have the highest concentration of the scammers and the gullible any one place.