People have this image of farmers as ignorant bumpkins, when owners of even small family farms are some of the most intelligent, objective, and economically-motivated businesspeople I've known.

The first IBM PC I ever used was in the home office of a farmer who was using it for economic forecasting. And I grew up in the middle of a large city (for reference, I had an Atari 800 at home, regularly used Apple ][s at school, my friends were raving about the newly-introduced Commodore 64, and the most impressive tech I had ever seen was a VAX 11/780).