A framework competitor! Most of all I love the keyboard. Full size arrow keys as well as home, end and page up/down nearby.
I wish framework laptops could come with multiple possible keyboard layouts like the one on the picture.
On the other hand, full size arrow keys make this a non-starter for me. I need to position my fingers over the arrow keys without looking at them, and half-size allows me to do that by touch feeling.
StarLabs predates Framework by a couple years. Framework just does advertising to geeks better.