I was a couple of images in before I sussed it. Bullshit images, but pleasing enough to look at. Without the images, it would have either been a big wall of text, which would have put me off reading, though I did give up about 25% of the way through after sussing the images and thus the incoherence in the argument.
The images bring something to the article. They were cheap/quick to generate. The increase the potential payoff (more reader) without significantly increasing the cost. Without the images, the payoff(readers) would likely have been lower, below the cost of actually writing the article. Same goes for a history of knitting podcast or that video. Production costs would not be worth it for a very niche viewership.
I was a couple of images in before I sussed it. Bullshit images, but pleasing enough to look at. Without the images, it would have either been a big wall of text, which would have put me off reading, though I did give up about 25% of the way through after sussing the images and thus the incoherence in the argument. The images bring something to the article. They were cheap/quick to generate. The increase the potential payoff (more reader) without significantly increasing the cost. Without the images, the payoff(readers) would likely have been lower, below the cost of actually writing the article. Same goes for a history of knitting podcast or that video. Production costs would not be worth it for a very niche viewership.