Just like Big Tobacco moved onto greener pastures in the developing world, Big Slop is not targeting specifically us, but the billions of new internet users who connected over the past decade:

https://data.worldbank.org/indicator/IT.NET.USER.ZS

There's this (now old) meme called "Italian brainrot" - AI generated characters with vaguely Italian-sounding names like Bombardiro Crocodilo (note the incorrect spelling of the Italian word for crocodile).

One character stands out - Tung Tung Tung Sahur. Not only does it not sound Italian at all, that last word rang a bell.

Sahur (or Suhur) is the meal eaten before dawn during Ramadan.

After some digging I discovered this whole category originated in Indonesia. The country experienced an absolute explosion in the number of internet users in recent years and is home to internet phenomena which spread globally, but few in the west seem to realise that.