Why pay someone to build a house? I’m sure you could do it yourself…but that doesn’t mean that is the best use of your time in all cases. The analogy is basic but apt; not everyone needs or wants to run (or create) every mechanism. I don’t do all of my own hosting either and it’s not because I couldn’t, it’s that it isn’t worthwhile in my cases.

To expand a bit more: if a business is faced with a choice to save some money by increasing risk, having people who’s job it isn’t managing and supposedly securing that information, or to have a third-party who job is literally to handle and worry about those things, who carries independent insurance, and who is on the hook if they lose customer data, and in exchange the business is simply taking the risk of associating with business that could do a poor job — which of those options sounds more appealing from a business sense? It’s a lot easier to blame someone else than earn back trust for your own major mistakes because you tried to write your own software to save a little money.

That’s the SaaS value proposition.