Does anyone know where that style came from? Did it become popular in listicles or on github or something? Or is there one person deep inside OpenAI or Anthropic who built the synthetic data pipeline and one day made the decision on a whim to doom us to an eternity of emoji bullet points?
First saw it in overly peppy Rails libraries and using gitmoji more than 10 years ago.
I first noticed it when Notion became popular.
All of the PMs I interacted with across companies started using Notion for everything at the same time. Filling Notion documents with emojis was the style of the time.
This slightly pre-dated AI tools becoming entirely usable for me.
I think it likely performed well in A/B preference tests with chat users.
I've noticed Claude does far fewer listicles than ChatGPT. I suspect that they don't blindly follow supervised learning feedback from chats as much as ChatGPT. I get Apple vs Google design approach from those two companies, in that Apple tends not to obsess over interaction data, instead using design principles, while Google just tests everything and has very little "taste."
In general I feel like the data approach really blinds people to the obvious problem that "a little" of something can be preferable while "a lot" of the same is not. I don't mind some bullet points here and there but when literally everything is in bullet points or pull quotes it's very annoying. I prefer Claude's paragraph style.
I suppose the downside is that using "taste" like Apple does can potentially lead a product design far, far away from what people want (macOS 26), more so than a data approach, whereas a data approach will not get it so drastically wrong but will never feel great.