The British have a similarly strange relationship with the word "Brilliant".
Similar to Amazon reviews, British people like to either give a 1 or a 5.
Not similar to Amazon reviews Brits default to 1. So when it's a 5 it's particularly meaningful.
Scottish culture is pure dead brilliant!
Tracy Ullman doing Nicola Sturgeon and Mhari Black .... pure dead brilliant!!!
https://www.youtube.com/watch?v=9eV5TbEydy0
Glasgow! Pure Dead Brilliant!
https://www.youtube.com/watch?v=FwomQzigGuc
PdB C to PostScript compiler:
We like our sarcasm and disappointment.
Aren't holidays brilliant? https://www.youtube.com/watch?v=xgMgkl-gRxk