Really sad to see. The last thing I want when I'm trying to figure out how to get somewhere is a bunch of sponsored pins and results, slowing me down and giving my brain more garbage to process.

That screenshot in the link is still vastly better than Google Maps: a generic search for "restaurants" may feature a clearly marked sponsored restaurant. There's a long ways to go until they get to Google or Yelp's level. But we all know they'll get there soon enough, copying Google's "innovations" as they go.