alt Hacker News> If Consumer is your identity yet you fear executing its labors
This is an interesting take. Spending hours min-maxxing the "best" combination of product/price in every given category has always been peak consumerism as an identity to me. Subreddits filled with tens of thousands of posts and strongly held groupthink opinions about why knife brand x is the best option for you to open your amazon packages, or how much you need to try the new mechanical keyboard switch collaboration, deep dives on wirecutter, waiting for the right sale, etc.
I go to costco because I don't want to do any of that for my groceries and basic home needs. I need oil for my car this weekend, and beer and burgers to hang out after I'm done with it. I don't want to spend 10 hours reading about the best 5w30 oil (or should I get 0w20?), I want a high-quality option at a fair price.
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Open your car’s manual, or pop your hood and it’s likely written on the oil filler cap.
The entire activity of going to buy a few things for around the house during the weekend is something that is performed by a consumer. This guy is exactly talking about you, but you aren't seeing it because your own internal identity isn't Consumer it's something like "guy who wants a chill weekend." However in the marketplace your identity is consumer.