I think we need to put this in context for folks who are not from Brazil.
Comparatively, a domestic bank wire in Brazil before Pix was already easier and faster than one in the US today. I don't recall the bank fees being bad either.
The issue is that bank wires were never designed for buying lunch at the food court. They're not instant and not user friendly to set up.
Pix is alien technology next to the stuff we have in the US.
Would you say that Pix is comparable to Canada's Interac Debit?
The entire problem solved by Pix is an artificially created obstacle put in place so banks can charge for something they do for free.
The article doesn't mention China's digital renminbi, but it is similar, including the aspect of being offered by the country's central bank.
Rather than this looking like "Alien tech" in the US, it's just another example of things in the US looking more like stone age tech to the rest of the world.
Like banned chinese EVs, and a pushback on solar electricity generation, all of these are manifestations of the US government primarily making it easier for multi-billion $$ multi-national corpses to filch the general population.
This isn't just the orange cheato, it's been the policy of every modern US administration, with the backing of the majority of the legislature.
And for some reason, the plurality of voters seem to be in favor.
It sounds a bit like the Dutch Tikkie with the QR codes and instant transfer. Of course, in the EU most bank wires are already free when using SEPA, and often nearly instant as well. This Tikkie thing is a way to easily create a payment request for people who can't be arsed to simply carry cash (and raise the country's resilience to system failure in the process).