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SubmarineClubtoday at 2:18 AM1 replyview on HN

What point are you even making?

We all have to eat, we all have to wipe our asses, we (mostly) all need to change the oil in our cars.

I don’t really see the purpose in describing the purchase of necessities as an identity.


Replies

hx8today at 2:24 AM

I'm specifically trying to make the point that identity is not just a personal experience -- the experience of how you see yourself. Identity is also a label that can be placed upon you.

Parent Comment was trying to reject the personal identity of consumer while their words actively affirming their identity as a consumer in the marketplace. You can reject the personal identity of a consumer all you want, but businesses will still judge you by your actions (how much you spend).