It's the same reason young men are drawn to crypto. Younger generations are faced with an economy that prices them out of the housing market, so they feel the need to explore alternative wealth-building pathways if they're to achieve the aspirational lifestyles they've been sold.
Realistically though, with the demographics as they are, aren't these young men just throwing dice to gamble against and take the money of other young men? Isn't this a 0 sum game?
Or is it more young men vs the establishment where the establishment wins the vast majority of the time but occasionally a young dude makes the right longshot bet?