> There is just something that feels fundamentally wrong about a product cheaper to produce being sold at a higher price purely because its the better choice for your health.

You just described almost all food sold in the US. The cheapest stuff is pure garbage. The more you try to escape the preprocessed garbage and get back to the raw, unprocessed, untreated, food, the more you pay. Insane, but true. (And then we wonder why Americans are so unhealthy.)