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lysptoday at 6:38 AM1 replyview on HN

I agree. I find men in the 18-30 range being a prime target for targeted gambling ads.

In Australia, it is also not just in app/browser ads either. Gambling promotion is very normalised and entrenched.

The major sports on news and sports shows have the odds showing who is likely to win. Some sports analysis shows (especially on pay TV) even go as far as providing overs/unders for line betting or "possibly wins" from multi-bets (bet $100 and you can win $123,000 with this combination).

Around the sports grounds - all covered in ads. The scoreboards have odds. The team and competition mobile apps all have odds. Even commentary on the radio has ads inserted regularly during a call: "Player A runs up and kicks a goal, and they are now level with 10 points on the Elon-Musk SpaceX Scoreboard. An amazing goal, it's a candidate for the Anthropic goal of the week." During quarter/half breaks, they give more options to bet on. Due to this, I prefer mostly to listen to commentary on public broadcasters as they are not allowed to contain ads at all. I find commercial radio trying to insert brand names every second sentence rather than providing expert analysis.

Similar to loot boxes for teens. It's building up habits for future gambling addictions. Mostly FPS games - that are prominently targeted at teenage boys.


Replies

trashbtoday at 9:04 AM

Remember that a lot of men in the 18-30 range have been using lootbox mechanics in games since their teens. Or at least similar game mechanics where you are rewarded for taking a risk or loyalty with a random reward (loot tables, daily login rewards etc.).

I think a lot of gambling related material is targeted at the ages below legal gambling age with the specific purpose to get people to start gambling from legal age, however that would be hidden of course. Similarly no one becomes an alcoholic or smoking addict overnight the day they become of legal age for that substance, there is a buildup period.

Gambling addiction is way more damaging the younger you get in touch with it.