> someone's KPIs to grow the engineering team to a specific number

Sigh!

Specific numbers!

I believe a more common specific number is the yearly EBITDA or ARR (or some other acronyms in this alley I care zero about to memorize) nowadays, for investor's sake. Like in our company. Since we were acquired - and some time before - the only talk in company meetings are EBITDA, ARR, compared to a number dreamed up by someone and to be reached in 5 years time. Specific financial results in specific timeframe. Our goals are specific numbers being above today's numbers by a chosen margin. The company talk are marketing campaigns and reach, campaign efficiency measurements, pricing strategies, subscription centric licensing, sales strategies, churn, and other slang around customer bullying I also do not care about, also organizational streamlining - what a loaded word! -, bla bla bla, all for the specific sacred number put up on the pedestal.

What we have zero talk about? Functionality, engineering.

I seriously do not understand these people. Why are they fiddling around with selling software in a niche sensitive to global economic fluctuations insted of selling ... I don't know. Shoes? Or better yet sugary water ... no, better is vitamin water ... no, the trendiest is protein water. That is something that needs no balanced functionality and engineering that is laborous so it is resource intensive to achieve. And is in the way of reaching the sacred number put up there. Engineers are in the way towards our goals. We are pulling back the cart! We are cost center now!!

I do not stay long.