With the new reCAPTCHA this is going to happen because most human visitors will actually be unable to pass the CAPTCHA. It will be interesting to see whether this makes websites ditch reCAPTCHA or whether they literally just don't care about having customers, an attitude that seems to be getting more and more common every day.
I have been unable to give my money to Home Depot, REI and a growing list of online retailers because they use Akamai EdgeSuite, which just assumes I am a bot and 403s on protected API calls. This happens consistently on any IP and any browser on my Linux desktop/laptop.
One problem with these things is that businesses have minimal visibility on the amount of users they lose.
On the opposite, if they see reports of many visitors not completing the captcha, they're likely to think "Wow so many bots!!! This defense nowadays is indispensable..!".
Sometimes you need to pass a captcha even to contact them (if you want to tell them that you can't pass their captcha).
> most human visitors will actually be unable to pass the CAPTCHA
Most human visitors will never ever notice the change. reCAPTCHA is completely invisible for most human visitors because they are allowed to pass just by fingerprint.
It's not like an average user is going to have to scan a QR code every time they visit a site via web browser. If it were like this then it would be a non-issue because no sane website would adopt this system. But it isn't.