"Best" is subjective. But "caring about their users"? Their response to RtR alone shows they care about their margins more than their users.
Apple care about their users like a farmer cares about a herd of dairy cows.
Whereas Microsoft and Google care about their users like a farmer cares about a herd of pigs.
Apple care about their users like a farmer cares about a herd of dairy cows.
Whereas Microsoft and Google care about their users like a farmer cares about a herd of pigs.