I used to say this as well but like.. industry has, for a long time now equated “durable” with “stored on disk”. Any DBA will assume that’s what it means, and use that fact when they work out the replication they need either in clustering or in raid.
If you’re building a data storage system and are using the term “durable” to mean “it’s in RAM on three virtual machines”, for example, I don’t think it’s unfair to say that you are lying to your customers, because you are intentionally misusing a well-established term.