10 seconds or 30 seconds, it's just too much friction to ask end users to do. I actually develop on a Mac, but I've written off Apple as a target system for hobby/open source projects. Between quarantine, code signing, and notarizing (which requires $99 a year), it's just not worth it. Good for Apple users if they like this shit--I'm just not going to bother with distributing to the platform anymore.
macOS is slowly getting like Windows, where, on a fresh install you have to go through and turn off all sorts of unwanted software just to have a sane environment where you, the user, are actually controlling your computer.
Isn't code signing even harder/more expensive on Windows?