Did not know of the "thinkism" expression. When I was studying in France eng. school, I called that "the mythe du cerveau" (literaly "the brain myth", though does not roll on your tongue as well).
It is guaranteed failure mode of large orgs. Curious to hear about more references on how to fight this at an organization level, besides the one given in the OT.
try replacing the word with 'thinking'
Yea, we just name things that we want to see destroyed...
Not everything need to be made so easy to refer, like using three or four of words instead of one..