> Rossman is a drama YouTuber, like many others.
I dont see how he is “like many others”. A lot of YouTubers cover controversy for controversy sake, or just as material for another sponsored video. He does not do sponsored content, and usually seems to push for something concrete around consumer rights. So I think the comparison to other drama Youtubers is unfair.
In my view, the drama is more a way to draw attention to his activism. He does tend to put his money and time where his mouth is.
But perhaps my view is biased, since I only see the videos the YouTube algorithm suggests to me, and those may be the ones that are more focused on consumer rights than drama. Still, that has consistently been my impression.
Favoring emotion over facts while advocating for a cause is still a sugar high of advocacy, regardless of the cause's righteousness. A short burst quickly forgotten, with a chance of discrediting what you're trying to advocate if the facts aren't right.
Even amongst YouTubers, you can favor facts over emotions (without discarding emotion!) and be a more effective advocate who arms others with both motivation and useful, effective knowledge.[1]
1: https://www.youtube.com/watch?v=KtQ9nt2ZeGM