I’m not saying it isn’t bad. I clearly understand it’s bad.

My point is that this kind of headline doesn’t help the cause. It’s hyperbolic nonsense to laypeople, though they may use the more colloquial term “bullshit”. Getting people to pay attention is really, really hard given the tremendous volume of hyperbole they see every day.

I don’t know what the solution is, but I know this kind of headline works against it.