Why would you want to try to support all users simple queries on your ai data center if they could run it on their own computer?
It builds good will also. it also shows research prowess.
For China it's different. They need to show Americans who don't trust them at all because of propaganda that they have no tricks up their sleeve. It also doesn't hurt when Chinese companies drop models for free people can run at home that are about as good as sonnet. Serious mic drop.
Indeed cost can be another factor. Maybe also the main reason why Chrome added an offline model.
Very good point on using local ai to avoid data centers costs.
Running AI models on local hardware was exploratory at first, and if it's so easy today it's thanks to open source. It's a little bit coincidental that we have this today, and that mainstream hardware have this capability. The fact that a phone can run very small models is exploratory or some kind of marketing opportunity at best.
Why would hardware company ships cards with more AI capabilites (like more VRAM) in the foreseable future ? On what ground does the marketing for on device AI will keep generating interest ? For something as important, it's very uncertain. But above all, it should not depends on these brittle justifications.
Showing good will in distribution and research prowess today is positive communication, but it can be exactly the oppositite if/when an attack using those small models will reach a high value target.
For China the cultural difference is so huge, it's difficult to say. I would think they first and foremost need to show to evryone inside and outside of China that they match american models. Second, i would say that when americans prefer few very powerfull companies on the get go because they can leverage a lot of capital rapidly to industrialize, China will prefer leveraging a lot of smaller companies exploring a lot of things simultanously (so doing a lot of research), THEN creating legislation to let only the best (or a few) to survive effectively. In the end it's the same result (monopoly or oligopoly), but China may have a stronger core (research) and America may have stronger productive capital, that may be proved obsolete... In the long run, in either side it's a gamble, again.