The EU problem here is they are simply reactive, and slow at it. By ceding the active part of commercialized innovation to the US (because paying the people that do such things what they're worth is simply incomprehensible) they allow them to dictate the terms of engagement. The utter dependence on WhatsApp being a shining example, as well as cloud services in general.

If anyone wants to assert control they have to be where the puck is going instead.