>I don't know of anyone saying you should buy an F1 car for your family, do you?

It's a metaphor. Your clients telling you they need you to deploy on AWS are the kind of people I believe are telling you to buy an F1 car to daily drive to whole foods. You said it yourself: "AWS is being pushed on everyone".

>I do see people in this very thread with very different ideas of when AWS makes sense for you.

Naturally. However, 99% of, what I believe are illegitimate complaints of AWS (AWS has tons of legitimate complaints), are from people who were probably better served by a using a simple VPS provider than a cloud provider. A VPS provider is simpler, easier to understand wrt to pricing, and cheaper. Most of the complexity in AWS comes from the fact that AWS itself is a very complex tool targeted to large organizations and deployments where people aren't using EC2 instances, or are using 100s of them. The complaint that the UI doesn't have enough affordances when trying to create a single EC2 instance is kind of ridiculous when you consider it's a tool designed for people launching 100s of instances. Nobody is reasonably launching 100 instances through the dashboard. Furthermore, if vendor lock-in is a concern you have AWS is the wrong tool.

Likewise for IAM. People complain a lot about IAM. But AWS has thousand different user types, and a 1000 different services. I've written my fair share of permission systems with a fraction of the amount of permutations. They always become complex due to the combinatorial nature. GCP manages to somehow be even worse. But you wouldn't need to deal with something like IAM if you just stuck with a VPS.