> Marketing is not intentional.
That's an odd definition of "intentional". Evolution has filtered for people with certain views and the marketing has just emerged from their actions. ... So?
A deadly virus (naturally occurring one let's say) wasn't created intentionally. Evolution selected for it. It's still bad and kills people. Doesn't make it nice because of lack of intention.
I think that's a reasonable analysis, but it's very different than the one that's usually implied by "marketing". Most people I see talking about Dario and his "marketing" go on to express confusion or frustration on why he would decide to message this way, ignoring what I (and perhaps you?) consider to be the obvious answer that he believes it's true.