The content being untrustworthy doesn't matter when it comes to social media, as most of what is enticing about social media nowadays isn't the content of the content. It's the fact that there is a never-ending stream of content specifically catered to maximize your dopamine to keep you scrolling.

So much of social media nowadays is just low quality clips of TV shows/movies with an AI-generated song over them. Or the same Minecraft parkour map as an AI voice recites an r/AmITheAsshole post. Or AI-generated funny videos. The quality of the content doesn't matter at all.

Anyone I've talked to about how it was all just AI just responds with something akin to "I don't care if it's AI, it's funny! Let people enjoy things!"