I'm not the first person to notice this but, since I switched to Pixelfed and Mastodon, I've found that I just don't spend as much time on social media as I used to. It's not that I don't follow good people, but without the algo burrowing into my lizard brain to get to keep me swiping, I just don't think about it. When I do remember to check them, it's always pleasant. I check a few posts out, look at an interesting link and 20 minutes later I'm back to the real world. That's great for me the user, but I doubt you can build an ad driven business off that. I wish I could say that I'm savy enough to not get sucked into swiping through scores of "funny" videos, but I give an hour to that crap, the hour is gone and I have nothing to show for it.