>> whose current existence appears to be due to a weird short squeeze anomaly, is not a sustainable business.

I remember working in a CD Warehouse in the early aughts. Our store was next door to a Game Stop. The woman who worked at the Game Stop would come over and chat music with me when her store was slow. We used to joke about how both of our industries are seemingly dying a slow death. Console and game prices were going through the roof at the time. Compact Discs were being replaced by downloadable music. A few months before I quit, we finally started reselling DVD's to buoy the CD reselling part of the store.

As it turns out, the gaming industry outlasted the CD reselling business by quite a bit. lol