My questions for that approach are: Why treat AI as a special technology that needs enterprise-scale exploration to come up with a useful application? And why not take the alternative approach of identifying the subset of people who have indeed found solid uses and spread their best practices around?
The top-down approach to encouraging (mandating?) AI usage strikes me as infantilizing to the workers, who are perfectly capable of choosing which tools they use and when.
A tool so good, the workers need to be forced to use it.
Human nature?
In the early nineties, it was common for experienced electrical engineers to keep on using schematic entry digital design and look down on RTL and synthesis tools, despite that fact the latter was already way more productive. At some point, management had to put their foot down and force everyone to switch to using synthesis.
It's not unreasonable to assume that many people are set in their ways and unwilling to change their behavior without a bit of a push.