Another perspective from the posters saying "rich people"; in most advertising, it is aimed at aspiration and not reality - so "people who want to be rich leisure class people, or social media influencers", which tracks for a low-end laptop for a younger phone-native audience.

Advertising aimed at the actually rich is usually more about saving time, "elevated" experiences, or building legacy.

From past phone launch ads, its usually the people who were always looking for dinner reservations, concert booking, meeting at drinks. Basically leisure class people. So this vintage shopping trip seems to fit right in.

Like most things in tech, it's targeted at upper middle class or rich people since they have way way more disposable income. It's a "premium Chromebook" which, as much as I like Chromebooks, seems like you would need a lot of disposable income before considering since most actually resource intensive stuff (video games, video editing, etc) you wouldn't get a Chromebook for.

If you watched the rest of the announcements, apparently social media influencers.