I have a hard time seeing how any Chromebook above $ 349,- could still survive in an post-MacBook Neo age.

Say what you want, a cheap Windows laptop at least has an edge on obscure software compatibility over MacOS and a notebook running any modern Linux distro gets the luxury of user control. ChromeOS meanwhile has neither. Paying more for worst in class software compatibility inferior build quality, design and restrictive lock-in sounds about as appealing as a chicken tartare from the value bin.

Prior to (again) getting a MacBook Pro, I wanted to make a high end Laptop (ASUS ProArt P16, about € 3500,- back then) work with Fedora, but purely on a basis of build quality and input feel, it was unusably poor. That trackpad deserves a place in hell and if that (or likely a worse one given cost cutting) is what the Asus and Acer models get, competing with the Neo is a cruel joke.

HP and especially Lenovo fare better, I can at least live with those though a Neos input is nicer if we compare their current devices at the same price, so unless Google is willing to heavily subsidise a brand that, let's be honest, is unlikely to garner any loyalty, I can't see them being overly competitive either, given the software limits of ChromeOS.