On the one side you have white hat hackers and pen-testers who you pay a contract or salary to prod your system. If you really piss them off (i.e. by stiffing them of their pay) some might just steal your data and threaten to leak it unless you pay them.
On the other side are black hat hackers who will drive by your system and if they find a way to break in they'll offer to keep your data private for a ransom fee. And maybe if you have some charisma, decent pay, and/or a good repertoire you might recruit them on/convert them into white hats for your org.
NGL that's pretty much what it is.
On the one side you have white hat hackers and pen-testers who you pay a contract or salary to prod your system. If you really piss them off (i.e. by stiffing them of their pay) some might just steal your data and threaten to leak it unless you pay them.
On the other side are black hat hackers who will drive by your system and if they find a way to break in they'll offer to keep your data private for a ransom fee. And maybe if you have some charisma, decent pay, and/or a good repertoire you might recruit them on/convert them into white hats for your org.