https://en.wikipedia.org/wiki/Poe's_law I was just joking about it a few days ago (I swear I didn't know Amazon was doing this) https://news.ycombinator.com/item?id=48079533

> That’s my latest joke — that we’ll have to pretend like we used the tools so they can feel validated they’ve spent all this money on hyped up technology. So, yes, it’s em-dashes and “it’s not just this, it’s that …” so they can hopefully leave us alone