No, it actually doesn't, which is the problem. The market has shown that there are no financial consequences to any company that gets hacked. Instructure could have just as well not paid the ransom, as many companies don't, and continued to be fine. Even if they do pay the ransom, it is likely that it is less than it would have costed them to engineer secure systems, so even if you take paying ransoms as necessary market incentives still steer you to ignoring security.
No, it actually doesn't, which is the problem. The market has shown that there are no financial consequences to any company that gets hacked. Instructure could have just as well not paid the ransom, as many companies don't, and continued to be fine. Even if they do pay the ransom, it is likely that it is less than it would have costed them to engineer secure systems, so even if you take paying ransoms as necessary market incentives still steer you to ignoring security.