Huh, I shopped for clothes using AI today.
Not super relevant to the Googlebook ad, but in case the perspective is interesting to you: I'm quite tall (194cm) but not very wide, so I usually struggle with buying clothes online. I used AI to scrape a bunch of clothing stores to see whether they sold a men's shirt with an LT or slim fit size, in stock, and matching a particular vibe.
Yeah, that’s how AI should be used. If the ad was using AI as a tool to solve a real problem then I’d be down. But that’s not what this is. This is AI as a shopping cart, or a thing to organize the busy life of a casually rich person who flies to Japan to buy vintage clothes. Basically I’m only saying the ad is wildly out of touch with reality.
I use chatGPT to track my nutrition goals, and adjust exercises. I also let it code review my personal projects to (at worst) gain exposure to new patterns.
I wouldn't buy a deeply-ingrained AI laptop even if you paid me, and even then I'd install Linux on it in a heartbeat.
There have been several startups focused on helping consumers find clothes that fit properly due to lack of consistent sizing between brands (or dress size "inflation" for women). Some of these used optical or laser scanners, or asked consumers to measure themselves. I think they're all dead or on life support now, but it still feels like there's a profitable business opportunity in there somewhere?
But I did this with Google before the LLMs
Yes, you used it but in a way not even remotely close to how they envision you should use it.
Heh when I came to this country I was overjoyed to see that they had a "Big & Tall" store. Until I realized they actually meant the conjunction there...
Wow, I’m in the same boat - do you mind sharing more about how you did it? I was thinking about that too (I’m 197cm) and would love to learn!
What were your results? I'm nearly the exact same height with a shorter torso than leg length but super long arms, so I tend to need a medium tall, 36" inseam pants.
Your valid use case doesn't contradict the point that so far most consumer-focused "AI features" are rarely useful and often just get in the way. I'm pretty sure a specific "AI Shopping Feature" wouldn't actually do what you're already doing, or if it did, it would add more steps/distractions than you have now.
Just asking a web search / browser-enabled chatbot, as you are now, is already close to the optimally efficient tool for you. Unfortunately, aggregating results from many disparate retailers into one seller-neutral page filtered down to what you uniquely need today is no longer considered optimally efficient by most web retailers. Just like they erected barriers to stop being indexed by unaffiliated shopping aggregators, most large retailers will try to stop automatic aggregation of their current inventory (or lack thereof).
Sadly, we're now in a post-enshittification world where Amazon's learned removing search features like requiring or excluding terms increases revenue and Google's learned giving you the search result you want first reduces ads served.
A good friend of mine has the opposite problem. I'm 5'11" (180cm) with a slender frame and long arms. A small Patagonia jacket fits me great.
My friend is probably 5" shorter than me. A small on him would be too long.
So he's always on the hunt for things that fit him properly in both dimensions.
Researched men's sneakers last night. Super conflicting TMI for my odd size so going to a store for human sizing and gait evaluation. Info on durability was complete garbage. Suspicious about tuning for favored brands but AI recommended shoes will have the edge in my purchase decision since I've done some research.
Hilariously I've done something similar for the same reason. Medium shirts/sweaters are generally too short on me but large sizes feel baggy. I only travel occasionally to the US for work, so last trip I had ChatGPU look at several US-based retailers (eg Land's End, LL Bean, American Tall) to see if there was stuff in stock I might want to have shipped to my office/hotel.
I use AI regularly to consider new looks. Just have it render someone like me in different outfits. Super useful.
I'm a similar build and I could imagine using ai for this purpose but come on. 194cm is like top 1% of human height. It's not a solid business model.
I asked Gemini for help with something similar recently and it just made up a bunch of stores and items. When I pointed it out it said sorry and that it won't do it again. Then it did it again.
I’m sorry but I’m not buying this argument. This problem was solved in 2005 with search engines.
As 204cm human, I have also built a thing to scrape all the major brands for LT sizes.
It is deeply annoying we have to do this.
AI is good for shopping today because all other platforms are fully enshitified but AI is still in the pre-enshitification phase. It will be infested with ads soon enough. Enjoy it while you can.
This is kinda the exception that proves the rule. I can imagine lots of cases where people with specific needs would find benefit from the “AI clothes buying” experience, but I will bet you anything that any searches you try to do will lead you to the same half-dozen giant mail-order clothing vendors that everyone already knows about.