The bullshittery is the thing that will not survive enshittification. I keep telling people that all the tokens we're blowing are going to explode in cost as soon as these companies run out of other people's money. To me, this means being laser-focused on your core competencies and only "farming out" stuff to AI that you would offload to a vendor. We're all familiar with the level of risk there, and the kind of encapsulation you need to swap something out if a vendor fails you.