This is why I asked:
>And why not take the alternative approach of identifying the subset of people who have indeed found solid uses and spread their best practices around?
A bottom-up approach has a far better chance of finding those particularly good use cases, and if you lean on the people how found those fits, they're more persuasive than top-down edicts. They actually know what they're talking about. If the point is to leverage AI for better work outcomes, someone with your experience is far more valuable than "here's a dashboard, make the number go up," which seems to be what's going on at Amazon.
How do you know up front who will find the best use cases? Both approaches can work.